This seminar is designed for the spa owner/director/manager, sales and marketing professional, practice manager and office administrator looking for in-depth training on how to bring continued success to their business. ADVANCE PRICING: $280  |  AFTER FRBRUARY 6: $355 Purchasing a ticket to the Advanced Business Seminar includes 3 day admission to the IECSC exhibit hall and all Product Focused Education. Bryan Durocher – President, Durocher Enterprises & Essentials Spa Consulting   Are your spa services as profitable as they should be? Are you meeting your target market’s needs? Are you choosing services that will produce long term revenues or short term fads? Your finances, people and product sales mean everything when seeking profitability. This class is a must for taking your business to a new level.   • Learn what services are leading the trends within the industry • Discover what services make money and which cost you • Learn to promote services that boost gift card and retail sales • Learn how to define, market, close sales and many additional components that build a successful medical/spa business • Learn the top three factors that put a spa in the “red” • What your P & L and budget should really look like • Learn what to do if the numbers do not add up • Discover how to effectively break down your revenue vs. expenses from advertising to payroll • Retail budgets goals/incentives that produce results for staff

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