a message from bryan durocher
these Must-Attend Classes for the Spa Professional
 
Join me at IECSC Las Vegas
I am teaching two classes at IECSC LAS VEGAS — the largest spa and wellness show in the country! The event will feature 600+ exhibitors and a conference program designed to grow your career.
  Sign-up for my Advanced Business Seminar—a seven hour in-depth training on how to bring continued success to your business. I am also teaching a Medical Spa class which is part of the Medical Spa Conference (there’s more information on that below). Save up to $100 on both classes when you register by May 18—Register today!
  I hope to see you there!
DON'T MISS YOUR CHANCE TO REGISTER & SAVE UP TO $200
ADVANCED BUSINESS SEMINAR:
Your Profitable American Spa
SUNDAY JUNE 21 9:00am – 5:00pm (one hour on your own for lunch)
Operating any type of business is rewarding and comes with many risks. Within the spa industry it is even more magnified due to equipment, product costs and tight margins. Understanding the process of running a spa is critical to long term business success. Learn how to define your purpose for designing spa services, creating an extraordinary experience for the spa guest, spa mission and spa theme.
Budgets & Service Design
Learn space allocation, setting financial budgets for build out and inventory, room setup and equipment options, targeting service offerings to attract clients.
Discover how to effectively break down your revenues vs. expenses from advertising to payroll this
segment covers it all.
Defining Retail Spa Culture
Distinguish your retail identity and product mission, product branding options, learning product selection options based upon manufacturer support and price point and staff training.
Marketing & Promotion
Learn which types of marketing are effective and what results can be tracked, what collaterals are effective when marketing expanded service offerings, launch-date events, client incentives and follow-up.
Global Trends – First Look Exclusive!
Become aware of what treatments and trends are happening around the world and how they can affect your bottom line and competitive edge. You will hear this information hear first.
Staffing Structures
Take away all the gray areas and set clear expectations right from the start with each team member and their position. Know what exactly should be in descriptions from financial goals, dress codes, dispensary policies, meetings, advanced education and client policies specific to their position. Learn how to set up evaluations that empower your team members and motivate them to be the positive example. Discover the nine areas to evaluate their performance and take their score to a whole new level.
The Extraordinary Client Experience
Brand your client’s experience and set your company apart from all other businesses who do similar services. Clients will pay top dollar for a service and experience that pays attention to quality and detail. Learn dialogues that address the three drivers of a business – retail, referral of new clients and pre-booking with each client who comes in.
This program is a must for any spa professional that wants unlimited income potential and wants to run a business successfully.
ABOUT ADVANCED BUSINESS SEMINAR
This seminar is designed for the spa and medical spa owner/director/ manager, sales and marketing professional, practice manager or office administrator looking for in-depth training and guidelines on how to grow, structure and manage their business to success and profitability.
advanced pricing: $250    after may 18: $350   REGISTER HERE
Includes: one day admission to the IECSC & IBS exhibt halls, Spa Business & Wellness, Makeup & Product Focused education.
 
MEDICAL SPA CONFERENCE:
How to Hire the Best People
MONDAY JUNE 22 11:45am – 1:00pm
Hire right the first time so you can manage with ease. This informative class will provide you with the essential tools to build and maximize your team’s potential. Discover key interview techniques to determine which people are right for you.
• Learn a fool proof three step interview process
• Understand how social media can help your hiring process
• How to set clear expectations and boundaries with a cash-based cosmetic practice
This program is a must for any med spa owner who wants a long-term retention and to take their business to the next level.
 
ABOUT THE MEDICAL SPA CONFERENCE
Medical Spa Education is available as a one or two day ticket. Whether your are on thetreatment or business management side of staffing a medical spa (or thinking of adding medical spa components to your current business), this informative track provides a look at management evaluation and procedure/ structure implementation, as well as current trends and services guidelines.
ADVANCE PRICING:
One Day Sunday $180  |  One Day Monday $170  |  Two Day $250
AFTER MAY 18:
One Day Sunday $270  |  One Day Monday $260  |  Two Day $350
Includes: admission to the IECSC & IBS exhibt halls, Spa Business & Wellness, Makeup & Product Focused education. Note: Exhibit Hall and Spa Business & Wellness Conference admission is dependant on day(s) of purchased ticket.
 
     
REGISTER
or call 877.398.6940
ALL PRICES INCREASE AFTER MAY 18

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