| SPA & WELLNESS SHOW LIMITED TIME OFFER |
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| $ave More than $100 on Classes |
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| Advanced price: $120 per workshop After October 6: $160 per workshop |
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| Spa Business Bootcamp |
| lisa starr • senior consultant • Wynne Business • Community Ambassador • Booker Spa Blog, Salon Blog • Contributing Editor • Dayspa Magazine |
| Sunday November 9: 2:15pm – 5:15pm |
| Do you find operating your spa business frustrating? Perhaps you are thinking about entering the industry but are unable to gain information on "the numbers." Whether it's understanding how your business performance compares to other spas, how to hire and retain the right people, or attracting new customers, spas are challenging to operate and margins are slim. If you're not reaching your financial goals, join us for a high-speed tour through the current best practices in the four main areas of your spa business which factor in spa success: finances, human resources, marketing and operations. This impactful presentation and the take-home workbook will guide you in firming your strategies and identifying potential changes to your business model, and help you reach the revenues and profits you're hoping for. |
| Click here to register. |
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| Advanced price: $120 per workshop After October 6: $160 per workshop |
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| European Facial Massage: The Gold Standard |
| Lydia Sarfati • Chairman • CIDESCO Section USA |
| Sunday November 9: 9:00am – 12:00pm |
| Increase your knowledge on the art and science of classic facial massage movements including effleurage, petrissage, tapotement, friction, vibration and eastern movements, such as Shiatsu. Improve your understanding of the function of the muscles, lymph and circulatory systems, in order to provide maximum benefits for your clients. Massage demonstration will also include a Viennese massage for skin rejuvenation. This presentation, which combines lecture, demonstration and workshop, will inspire you to offer your client the very best in facial massage—total relaxation, therapeutic benefits and a sensory experience! |
| Click here to register. |
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| Advanced price: $210 After October 6: $310 |
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| Owning a Medical or Day Spa – What it Really Takes to Stay Open and Make a Profit |
| Bryan Durocher • PrESIDENT • Essentials Spa Consulting & Durocher Enterprises |
| Sunday November 9: 10:00am – 4:00pm |
| One hour break for lunch on your own |
| Are your spa services as profitable as they should be? Are you meeting your target market’s needs? Are you choosing services that will produce long term revenues or short term fads? You can win in the game of spa finance! Your finances, people and product sales mean everything when seeking profitability. Learn what services are leading the trends within the industry • Discover what services make money and which actually cost you • Learn services that boost gift card and retail sales • Understand how to effectively market your spa services cost effectively • Learn the top three factors that put a spa in the “red” • What your P & L and budget should really look like • Learn what to do if the numbers do not add up • Discover how to effectively break down your revenue vs. expenses from advertising to payroll. This class will put you in control of your finances! |
| Click here to register. |
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| *FREE to all attendees with paid exhibit hall admission |
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| Keeping Your Business Relevant |
| Monte Zwang • Principal • Wellness Capital Managementg |
| Sunday November 9: 9:00am – 10:00am |
| The business you opened may not be the business you find yourself operating today. Remember the business plan that you (hopefully) created when you opened your business? Well, trends changed, your guests changed, your competition changed and you changed. Keeping your business fresh and relevant is a challenge all operators face. Monte Zwang of Wellness Capital Management will present steps you can take to understand where your business is today financially and operationally. A business modification and transition does not require major surgery or significant expense. So, where do we go from here? Dust off that business plan, re-assess your vision and let’s talk about how to move your business forward to business relevance and success. |
| Click here to register. |
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| *FREE to all attendees with paid exhibit hall admission |
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| Threading Trends in 2014 |
| Falli Shah • Owner • Seventh Wonder Day Spa |
| Sunday November 9: 9:00am – 10:00am |
| Threading is an ancient art that removes hair, primarily from the eyebrows, without the use of wax. Hot wax can burn and irritate sensitive skin particularly in the eye area, and people using certain medications cannot have wax applied to the skin. Threading is a wonderful alternative. It does not irritate the skin and is done with more precision and control than other methods of hair removal. In addition, it does not pull on the skin as waxing does, which after prolonged use will cause the skin to sag above the eyes. |
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Click here to register. |
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| *FREE to all attendees with paid exhibit hall admission |
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| How Medical Spas Can Benefit the Most When Employing Estheticians |
| Douglas Preston • President • Preston Esthetics and Consulting |
| Sunday November 9: 10:00am – 11:15am |
| Many medical spas began with or have added estheticians to their staff often with disappointing results. Weak client attraction or retention, poor product sales, high turnover, and less-than-expected patient referrals can make for uncomfortable and expensive conditions between physicians, nurses and an in-clinic esthetics professional. But, there are quick and easy fixes for this problem when you know what’s wrong and how to change it for everyone’s satisfaction. Thirty-three year esthetics and spa business mentor Douglas Preston will present on why many esthetician/physician professional relationships fail to work, plus offer strategies for building a profitable medical spa service program. Highlights include why estheticians often struggle in a medical spa environment, cross-professional communication techniques, creating achievable co-shared business goals, plans for integrating medical and esthetics services, and maximizing retail product sales performance. |
| Click here to register. |
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