We are at an inflection point for content. The ability to more readily get at data and enhance experiences is a digital business game changer. Advances in content-related technologies make it possible to both surface and synthesize pertinent information from the growing mass of content and data stored in files, applications and repositories. It’s not about the evolution of technology; it’s about the impact of that evolution, which requires a radical shift in the perspective of what content is and its value as a business asset. Organizations that fail to change their approach to content now will be left behind and find it increasingly difficult to transform. Gartner Research Director Karen Hobert challenges long-held content management conventions and encourages IT leaders to re-consider their file- and storage-oriented approaches— lest they be left behind in the digital business.

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