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| American Spa’s expert editorial team has scoured the world for some of the hottest and most exciting spa trends they’ve seen over the past year that are taking root and expected to grow and thrive. |
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| Take advantage of unique sponsorship opportunities for this special section running in January 2016! Bonus digital distribution is available to American Spa’s 35,000-plus email database, 18,000 luxury travel agents, and 131,000 consumer members of the Five Star Alliance, a luxury hotel booking site that features more than 4,000 luxury hotels and resorts worldwide and receives one million visitors per month. |
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| Each trend will include a full-page editorial write-up with a sponsorship logo opposite a full-page ad from the sponsor— there are only 10 trends available and only ONE sponsorship opportunity available for each trend. |
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| Hair, nail, and makeup artists have long embraced app-based options that make their services bookable nearly round-the-clock at the location of a client’s choosing. But the spa industry is seeing the potential entry of industry disruptors, like Soothe and Zeel, which make affordable on-demand massage services available for lower costs and more flexible hours. |
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| The booming prevalence of wellness apps and wearable fitness technology are making it easier for clients to achieve their health and wellness goals. |
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| Clients are discovering the not-so-satisfying effects that sugar has on the skin and relying on spas to provide them with education and solutions. |
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| Though airports have long been home to a few branded chains, this industry segment is booming with an influx of new companies and spas. Additionally, several skincare companies are partnering with airlines to provide services in luxury lounges and skincare kits for first and business class, and many airports are adopting healthier alternatives for travelers and employees. |
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| From salt rooms and caves and healing Himalayan salt crystals used in design to treatments that incorporate salt to dedicated salt spas, this mineral is having a magical spa moment. |
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| Traditional spa music is no longer the norm at many retreats. Nowadays, spas are getting creative with the sounds that accompany services. From rock and live music to massage tables that incorporate sound therapy, spas are getting in tune with new musical ways to help guests unwind and connect with their locales. |
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| While yoga has become mainstream, many spas are introducing exciting ways to mix up their yoga offerings. From combining yoga with other fitnessoptions like ballet, cardio, kickboxing and paddleboarding to wilder experiences that incorporate actual wildlife, yoga practitioners are getting creative, and spas are taking advantage of the opportunity. |
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| Honey continues to create buzz in skincare, with many spas offering honey-infused treatments and even taking advantages of on-site apiaries to further engage guests and alert them to the troubling plight of bees. |
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| On the heels of landmark legistation in California and several other states, eliminating microbeads from skincare and personal care products is becoming a bigger priority for our industry. As such, consumers are demanding change, and several manufacturers are developing more natural and healthier alternatives. |
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| As farm-to-treatment-table services become more prevalent, spas are making this trend more personal with on-site spa gardens, where guests can both relax and enjoy nature and cull fresh ingredients to use in their services. |
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