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Dana Lupton, EVP / Group Publisher of parent company Questex Beauty, Spa & Wellness Group, says “A long time industry veteran and recognized thought leader in social and digital media, Gordon will lead our overall print, digital and social content development and audience engagement efforts as well as oversee and support efforts of our iconic publishing brand’s advertiser relations.” |
| Lupton further stated “We are committed to the continual growth of our social and digital footprint and are proud of American Salon’s accomplishments to date. Under Gordon’s direction, American Salon has grown our Instagram presence from virtually zero to 400,000 followers, while driving our engagement into the leading position on a regular basis. Our engagement on Facebook is firmly in the second place competitive position, and we continue to be a leader in video digital content development and programming. And that’s just the tip of the proverbial iceberg.” |
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Gordon added, “The social and digital revolution is taking the idea of empowerment to an entirely new level. The opportunity to lead the American Salon team into a fully integrated print, social, web, digital publishing and events model is a career dream come true. Together with our entire team and Questex leadership, I’m looking forward to building upon the American Salon tradition of supporting both our advertiser partners and readership with amazing content.” |
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To contact Gordon, email gmiller@questex.com or call 773.40.7080. |
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