WHY online reviews matter (in driving real life referrals and revenue) WHAT the various platform options are and what can they do for your salon HOW leading salons encourage online reviews by using the right digital tools NINA KOVNER, Passion Squared MATT BECK, Owner, Gratitude Salon/freesaloneducation.com MICHELLE PERROTON, Demandforce PART 2 SPONSORED BY: 8/15  Becoming a Social Salon 8/25  The Power of Email Marketing 9/15  Building Your Digital Tool Box 9/25  Anatomy of an Effective Website

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