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| A 60+ page supplement that will help salon owners and managers increase their bottom lines and take their salon businesses to the next level. |
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Market Review – Overview of today’s highly competitive market environment including a look at new and evolving salon categories |
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Success Drivers – Best practices in marketing and promotion. How focusing on building referrals, rebooking and retail can be transformative. Plus a look at social media’s role in the marketing mix |
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Service Spotlight – Service categories that are driving new and incremental revenue. From blow outs and thinning hair treatments to skin, nails and anti-aging regimens. Plus a look at supercharging retail across categories |
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Education works – Planning for individual and team development as a pathway to creating sustainable success |
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Coaching and leading the team – Essential best practices in building and retaining a winning staff |
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Partnerships matter – Building manufacturer, distributors and other key relationships that can supercharge salon success |
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