| Doing Business in a Digital World is included with the July issue of American Salon. This Better Business Supplement is devoted exclusively to successfully navigating the ever-evolving world of digital and social media. The online world is the great marketing leveler in the salon and spa industry and all of the promotional horsepower formerly reserved for big business is now available to you. Inside you’ll find: |
| BEST PRACTICES that can make the difference between success and failure. |
| MOVERS AND SHAKERS you can learn from and emulate. |
| WEBSITES that really work to generate business. |
| INSIGHT into how third-party review sites like Yelp can clue you in to what customers actually think about your business. |
